PPK-2/01
高级培训

航空公司的营销、销售和资源管理策略

  • Место проведения
    圣彼得堡(俄罗斯)
    Даты проведения
    17/08/2023 - 09:3019/08/2023 - 16:30
    Продолжительность обучения
    24 hours
    Режим занятий
    8 hours per day
    Стоимость курса
    21 000

    Lead the course

    培训目的: 

    Overview of key modern models of sales and marketing strategies, the acquisition of skills and tools to optimize sales processes in the airline. Understanding and interpretation of customer needs. Increasing the level of professional knowledge in the field of effective marketing and sales strategies, organization and conduct of all the coupon shares (including in conjunction with airline revenue management models), including both traditional marketing resources and online resources aviation commerce.

    学生: 
    IT公司专家
    收益管理专家
    机场经理
    民航组织高级管理人员
    航空培训中心教官
    营销、传播和销售经理
    运输管理专家
    金融和商业专家
    高等和中等教育机构的教师
    主题计划: 

    1. The evolution of commercial technologies in aviation and its impact on customer segmentation and marketing methodology.
    2. Placement strategies and resource management of the airline.
    3. Strategies for effective marketing and sales.
    4. Aircraft Alliances and Marketing: advantages and disadvantages.
    5. An example of an effective revenue management strategies.
    6. The need for Revenue Management System in the activities of a commercial operator.
    7. Resource management.

    在训练结束时: 
    高级培训证书
    方法: 
    研讨会
    讲座
    语: 
    俄语
    认证: 
    测试

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