PPK-3/08
高级培训

Development of the commercial strategy and organization of air commerce at the airport

    Lead the course

    培训目的: 

    Increasing the level of professional knowledge in the field of airport commercial activities, aviation marketing, development and optimization of the route network (including the introduction of practical examples of the development model of "transfer hub"), maximizing of aviation revenue of airports.

    学生: 
    机场经理
    民航组织高级管理人员
    营销、传播和销售经理
    认证专家
    货代公司员工
    质量管理专家
    运输管理专家
    高等和中等教育机构的教师
    主题计划: 

    1. Macroeconomic environment and market trends of air transportation in Russia and certain regions of the world. Defining common market boundaries.
    2. Ensuring the highest possible income.
    3. Strengthening the market position (market share increase).
    4. Implementation of the transfer (hubs) model.
    5. SWOT-analysis of the situation at the airport market. Positioning of the airport on the domestic and foreign markets.
    6. Economic indicators and methods of analysis of management efficiency.
    7. Method of forecasting of indicators of business activity. Points of growth.
    8. Interaction with operators. Organization of communication and flow of documents.

    在训练结束时: 
    高级培训证书
    学习形式: 
    课堂
    方法: 
    研讨会
    讲座
    语: 
    俄语
    认证: 
    测试

    Другие курсы экспертов

    • Anna Pirog
      Pirog Anna
    • Gregory Pomerantsev
      Pomerantsev Gregory
    • Kristina Mozgovaya
      Mozgovaya Kristina
      高级培训

      航空公司的营销、销售和资源管理策略

      Продолжительность обучения: 24 hours

      • Alexander Makeev
        Makeev Alexander
      • Gregory Pomerantsev
        Pomerantsev Gregory
      • Sergey Detenyshev
        Detenyshev Sergey
        高级培训

        Handling passengers and baggage at the airport

        Продолжительность обучения: 40 hours

        • Oleg Aksamentov
          Aksamentov Oleg
        • Gregory Pomerantsev
          Pomerantsev Gregory
          高级培训

          Organization of passengers and luggage service at the airport

          Продолжительность обучения: 16 hours

          • Anna Pirog
            Pirog Anna
          • Kristina Mozgovaya
            Mozgovaya Kristina
            高级培训

            Revenue management of air carrier

            Продолжительность обучения: 16 hours