PPK-8
Advanced training

Development of the commercial strategy and organization of air commerce at the airport

    Lead the course

    Learning objectives: 

    Increasing the level of professional knowledge in the field of airport commercial activities, aviation marketing, development and optimization of the route network (including the introduction of practical examples of the development model of "transfer hub"), maximizing of aviation revenue of airports.

    Students: 
    marketing, communications and sales managers
    teachers of higher and secondary educational institutions
    employees of freight forwarding companies
    quality management specialists
    certification specialists
    specialists in transport
    senior management of civil aviation
    managers of airports
    Thematic plan: 

    1. Macroeconomic environment and market trends of air transportation in Russia and certain regions of the world. Defining common market boundaries.
    2. Ensuring the highest possible income.
    3. Strengthening the market position (market share increase).
    4. Implementation of the transfer (hubs) model.
    5. SWOT-analysis of the situation at the airport market. Positioning of the airport on the domestic and foreign markets.
    6. Economic indicators and methods of analysis of management efficiency.
    7. Method of forecasting of indicators of business activity. Points of growth.
    8. Interaction with operators. Organization of communication and flow of documents.

    At the end of training: 
    advanced training certificate
    Form of study: 
    classroom
    Methods: 
    seminars
    lectures
    Course language: 
    Russian
    Certification form: 
    test

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