Strategies of marketing, sales and resource management of airline

The course leads

Kristina Mozgovaya

Kristina Mozgovaya

Expert in revenue management of commercial operator, Ph.D.

St. Petersburg (Russia)

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Gregory Pomerantsev

Gregory Pomerantsev

Expert in marketing of aviation operations

Minsk (Belarus)

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Length: 24 hours
Mode classes: 8 hours per day
Learning objectives: 

Overview of key modern models of sales and marketing strategies, the acquisition of skills and tools to optimize sales processes in the airline. Understanding and interpretation of customer needs. Increasing the level of professional knowledge in the field of effective marketing and sales strategies, organization and conduct of all the coupon shares (including in conjunction with airline revenue management models), including both traditional marketing resources and online resources aviation commerce.

Form of study: 
Course language: 
Certification form: 
At the end of training: 
advanced training certificate
Thematic plan: 

1. The evolution of commercial technologies in aviation and its impact on customer segmentation and marketing methodology.
2. Placement strategies and resource management of the airline.
3. Strategies for effective marketing and sales.
4. Aircraft Alliances and Marketing: advantages and disadvantages.
5. An example of an effective revenue management strategies.
6. The need for Revenue Management System in the activities of a commercial operator.
7. Resource management.