Revenue management of air carrier
The course leads
Increasing the level of professional knowledge in the field of work with automated systems revenue management, as well as in the field of legal regulation overbooking for revenue management of the air carrier. The course is taught in Russian.
1. The need for Revenue Management System in the activities of a commercial operator. Origin RM, scope, structure tasks RM.
2. Review of the main problems: forecasting, sales-limit, control sales. Assigning these tasks in the management of revenues.
3. Some additional revenue management strategy. Overbooking (sale-limit) for revenue management of the air carrier. Historical overview of the implementation of overbooking on the example of the North American and European commercial operators. Problems of implementation-limit sales in the Russian practice of commercial operators.
4. Limits of booking and levels of protection. Some models determine the optimal sales strategy.