Pomerantsev Gregory

Minsk (Belarus)

Expert in marketing of aviation operations

Education: 

In 1996 he graduated from the English Language Department of Minsk State Linguistic University (Moscow State Linguistic University) in the specialty "teacher of English and German languages."

In 1996 he completed the theoretical and practical courses at airline SAS (SCANDINAVIAN AIRLINES) on organization of the service station and passengers flights at the airport of Arkhangelsk (Russia), as well as specialized courses IATA's on international billing in the field of civil aviation (Tariffs Basic, Tariffs Level 1) at the Scandinavian airlines SAS Training Center (Copenhagen).

In 1998 he completed a short-term training at the SAS training center on program "Maintenance of dangerous goods for specialists on loading and plane balance control of the aircraft" (Dangerous Goods for Load Control Staff), "Control of loading and centering of passenger aircraft" (Load Control Passenger Aircraft) "The computerized control of aircraft loading" (PALCO Aircraft Handling).

In 1998 he completed a short-term training in the commercial programs of Mercury International, adapted to the conditions and products of Scandinavian Airlines (SAS Training Center, Copenhagen): "Technology sales" (Selling SAS, the Process), "Cooperation and servicing corporate clients" (Key Account Management in SAS), "Negotiations" (Negotiations at the Edge), "The organization and carrying out of presentations" (Presentations at the Edge).

In 2000 he completed a short-term training program for control service managers on loading and plane balance (Load Control Passenger Aircraft), courses on safety ensuring of flights at the airports of the EU Member States, management courses on operating activities of airlines in crises (Crisis Center Skalbes, Riga, Latvia).

In 2001 he completed the comprehensive training program for managers of airline SAS (Leader Program for SAS International) in Copenhagen, Oslo and Stockholm, including the following courses: "Goals and Strategies", "Product Features", "Management skills in a multicultural environment", " Leadership "," NLP (Neuro-Linguistical programming)", "Mentoring", "Methods of disciplinary action", "Dialogue of professional development" and so forth.

In 2001 he took a short-term training at the training center SAS (Copenhagen) on the Mercury International management program (Airline Business Administration).

In 2001, 2002 and 2004 completed a short-term training and IATA retraining program on communication and interaction with the media in crisis situations for the heads of airlines (IATA Crisis Communications & Crisis Media Training).

In 2002, he completed training and examination program on JAR-OPS 1 (EASA) "Quality system requirements for CEOs and Operetions Directors of airlines" (JAR-OPS 1 Quality System training requirements for Accountable Managers and Nominated Postholders).

teaching activity: 

In 1996 – the teacher of English and German at high school.

From 2000 to 2003 – the Head of the group of passenger service training and ground handling instructors. Passenger service and luggage handling technology instructor.

OTHER ACTIVITIES: 

In 1996 he worked at the SAS airline administration office in Belarus as the Deputy Head of mission (Minsk, Belarus).

From 1997 to 2000 – the Regional Director and the Head of the airline AIR BALTIC administration office in Belarus (Minsk, Belarus).

From 2001 to 2003 – Director, Senior Vice President of AIR BALTIC for ground handling and passenger service Sun (Riga, Latvia).

From 2004 to 2011 – Senior Vice President AIR BALTIC for Sales and Marketing (Riga, Latvia).

In 2011 – the Commercial Director of BALTIC MILES, Manager of coalition loyalty program (Riga, Latvia).

From July 2012 to May 2014 – the Commercial Director of JSC "Airport Tolmachevo" (Novosibirsk, Russia).

From May to October 2014 – the Executive Director of the airline FlyVista (Tbilisi, Georgia).

From 2007 to 2009 – Member of the Board of the British Chamber of Commerce in Latvia.

From 2009 to present – member of the Diplomatic Economic Club, Riga, Latvia.

In 2014 and 2015 – member of the jury at the national competition of Belarus "Brand of the Year".

In 2012 and 2013 – a member of the international jury and in 2014 – Chairman of the international jury of the Festival of regional branding and marketing OPEN.

From 2011 to 2015 – Chairman of the Riga Tourism Development Bureau LIVE RIGA.

From 2011 to present – Member of the Board of the Club of Entrepreneurs "Riga Mark".

From 2015 to present – Managing Partner of the consulting group "AEROPARTNER" (Riga, Latvia).

From 2015 to present – Acting Director of the National Agency for Tourism of the Republic of Belarus.

In 2011 he was awarded the honorary diploma of the Ministry of Foreign Affairs of Latvia's for significant contribution to the strengthening of the statehood of Latvia.

He speaks Russian, English, Latvian and German.

Publications: 
Pomerantsev Gregory - "Erste Wahl bei Fluegen ins Baltikum" (DUS Flyer, 02/2006).
Померанцев Г.Н. - "Бренд Сибири" ("Российская Газета", Сиб.регион, 21.08.2014).
Померанцев Г.Н. - "В Риге легче, чем в других местах, делать бизнес" (журнал "Открытый город", No2(59) февраль 2015 г.).
Померанцев Г.Н. - "Воздушные ворота Сибири" ("World Wide Traveler", 10/2013).
Померанцев Г.Н. - "Выгода очевидней от взаимодействия, нежели от конкуренции" ("Туризм и Отдых", 26.04.2012).
Померанцев Г.Н. - "Инструмент влияния" ("Российская Газета", Сиб.Регион, 19.07.2012 г.).
Померанцев Г.Н. - "Понять и продвигать" ("Российская Газета", Сиб.регион, 22.01.2015).
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